New Skoda Superb ‘Red Car’ leading LE TOUR de France

The New Skoda Superb ‘Red Car’ leading Tour de France 2015 with an impressive fleet of 250 shuttle support vehicles.

A key highlight of the Tour is the unveiling of the new ŠKODA Superb, which is serving as the ‘Red Car’, leading the rider field.

The 250– vehicle strong fleet once again forms the focus of Skodas sponsorship.

“Our commitment to the Tour de France has a special importance this year with the premiere of our new ŠKODA Superb as the ‘Red Car’.” says Erica Vernon, Skoda UK National Communications Manager.

“Not only are we approaching 12 years of sponsoring this incredible event, we are celebrating 12 decades of Skoda and its cycling heritage; 120 years ago in 1895 the company began its production with bicycles.”

The 102nd Tour de France covers over 3,360 kilometres in 21 stages this year. The starting gun was fired on 4 July in the Dutch city of Utrecht. The riders will cross the Champs–Elysées finishing line on 26 July.

Spectators’ eyes will be drawn to one thing in particular leading the rider field over the next few weeks:the so–called ‘Red Car’– the new SKODA Superb. The completely redeveloped flagship model sets new standards in its class, featuring emotive designs, the most room in its segment and state–of–the–art technology.

During the Tour, the red SKODA Superb serves as a kind of ‘mobile control centre’ for Le Tour Director Christian Prudhomme. “I’m really looking forward to travelling in the new Superb. The car offers more space than the already spacious predecessor and really looks the part– a perfect Red Car.”

For this occasion, the new Superb has been painted ‘Corrida–Red’, and a huge panoramic glass roof has been installed that can be opened at the touch of a button. This means that Prudhomme can stand up when the roof is open. In addition, the Superb is fully equipped with technical equipment to perfectly fulfill its function as the ‘mobile control centre’ of the tour. This includes four radio channels, over which the tour director can receive information and give orders.

The brand has also provided a strong fleet of 250 SKODA vehicles again this year, with Octavia Estates and Superbs serving as the accompanying vehicles.

The Skoda fleet has been the centrepiece of SKODA’s sponsorship activities. During these three weeks, the vehicles will cover around 2.8 million kilometres, and since 2004, the SKODA fleet has travelled over 30 million kilometres at the Tour de France. Skoda has managed this with the highest level of reliability: so far, not a single car has ever broken down.